Introducing The New Russar+ Lens, Now Available For Pre-Order!
23 3 Share TweetOur new lens, the super wide angle Russar+ has landed and is ready for pre-order! Read on to find out more about this stunning modern reinvention of a legendary Russian lens …
We are extremely proud to present our newest product and member of the Lomography Art Lens family, the New Russar+! Designed by Lomography and manufactured in Russia by Zenit, this stunning brass-bodied and chrome plated super wide-angle lens is a pioneering update on the 1958 Russar, which was the first ever 20mm in screw mount. The Russar+ uses the same groundbreaking optical scheme by renowned optics designer M. M. Rusinov, making it the perfect embodiment of all modern non SLR super wide-angle lenses.
Made from quality Russian glass, the Russar+ is perfect for street shooting, landscapes and architectural photos, as well as those up-close-and-personal portrait shots. Get ready for sharp wide angle shots filled with vibrant colors and tons of Russian character.
The New Russar+ is now available for pre-order in the Lomography online shop!
Updated features of the New Russar+
- Multi-coated to reduce flare and surface reflection
- Now brass bodied and chrome plated for durability
- With modified lens tube construction, the Russar+ is now compatible with all L39/M mount analogue cameras and digital mirrorless cameras and tons of other cameras using adaptor mounts!
The New Russar+ uses an L39 mount system and includes an M mount adaptor; this means it can be used with Leica, FED and Voigtländer Bessa cameras, for example. The lens is also compatible with many analogue camera or digital mirrorless rangefinder cameras using adaptor mounts which can be purchased separately; some examples of compatible cameras are: Sony A7, Sony NEX, Panasonic Lumix, Olympus PEN, Fuji X-Pro-1.
The Russian glass used in the New Russar+ produces sharp images filled with warm, vibrant colors, vignettes and contrasts – and bags of character! Because of its rich history, excellent optical engineering and authentic Russian style, the Russar+ is a lens brimming with unique character. The Russar+’s special character is not only demonstrated in its appearance but also in the distinctive and gorgeous photos it produces. Its shots are vibrant and colorful, momentous, powerful and beautiful – each photo you take is packed with charming Russian character.
The Russar’s Rich History
The original 1958 Russar MR-2 was a truly groundbreaking super-wide-angle lens; it was the masterpiece of and named after Mikhail Mikhailovich Rusinov, once the Chief Optical Engineer at Zenit, who devised its fantastic optical scheme. This innovative and revolutionary optical system allowed for brighter wide-angle photos by utilizing aberrational vignetting in the corners for more illumination across the whole image. It was patented in 1946 and laid the foundations from which super-wide-angle lenses have since been designed!
Wide angle wanderings
With its ultra-wide 20mm focal length, the New Russar+ allows you to capture the beauty of the world from never-before-seen perspectives; it’s perfect for street shooting, landscapes and architectural photos, as well as those up-close-and-personal portrait shots. Take it to your favorite mountain escape, a bustling city street, an idyllic and isolated beach or with a gang of friends in a cramped car – wherever you journey to with the Russar+ by your side, it’s certain you’ll shoot photos that are sweeping, majestic and filled with a truly authentic and unique personality!
Manual focusing
The Russian glass used in the Russar+ produces super-sharp images filled with vibrant colors, vignettes and contrasts. In addition, this special optical character of the Russar+ comes from its manual functionality. Shooting with the Russar+ lens attached to your camera is an intimate and creative experience which encourages you to enjoy every moment; from turning the focusing wheel and manually setting your aperture, to the instant you click down on the camera shutter, the entire process of photography becomes more magical and special.
Pre-orders for this wonderful new Art lens are on a first come first serve basis; we currently estimate that pre-ordered lenses will be delivered in July. So get in the queue today and don’t miss out on becoming the proud owner of a brand new Russar+!
Visit the Russar+ microsite here and pre-order your lens today!
written by hembot on 2014-04-10 in #news #videos #wide-angle #lens #zenit #lomography #a-quality-character #russar
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