與停產全線正片有關 - 給柯達的一封信

你希望柯達繼續生產正片膠卷嗎？這是我們的最後機會！寫一封信給柯達，告知柯達，我們有多需要柯達的正片。另外，我們可以給矛柯達意見，柯達在未來應該怎樣在傳統市場上發現下去。請大家一起拯救我們的 Analogue Future!!!!!!

當我在柯達的官方網頁，看見停產所有正片的宣布時，我心碎了： 點此觀看柯達官方訊息

最後三款民用底片：Elite Chrome 100 Extra Color (EBX)，Ektachrome E100G，Ektachrome E100VS 全都停產了。

帶著哀傷與憤怒的心情，我到官網 Kodak Live Chat 對客服投訴柯達這一個決定後，服務員只給了我一個電郵地址。各位 Lomographers， 我們每人都寫一封信，寄送到: customerrelations@kodak.com
告訴他們，我們有多需要正片，請柯達正視底片愛好者的需要，繼續生產正片吧！

由於電郵是寄給美國總公司的，我用英語寫的這一封信給他們。內容如下：

Dear Sir, Madam

I’m one of the big user in the world who uses large amount of Kodak Slide Films. I’m totally disappointed about the latest decision of your company – ALL Slide Films production is going to terminated. I write this mail with my anger and breaking heart. If your company don’t listen and follow film users’ voice and follow user’s need, it will be my last words to Kodak. Please forward this mail to Kodak Professional – Film department. This mail is about Kodak’s future.

Kodak, you use the same excuse to explain why they discontinue a film’s production. However, you said that “Film is still profit making” after applied the bankruptcy protection. But now, you are going to kill what we love and what film users need! You are going to commit suicide! Slide users won’t change to use Portra nor Ektar, but just switch to use slides from other brands. Please, don’t tell lies to customers anymore. Your lie failed to explain the most famous Elite Chrome 100 EB3’s discontinuation .

Kodak, please throw away the pedantic strategy if you want your company survive. Why Ilford, Rollei can still stand in the market, Fujifilm is still selling various slide films & brand new analogue camera, Lomography can earn money by selling toy cameras & and films (their X-Pro Chrome 100 is so famous in the market), Agfa is still keep producing the new CT100 slide film, but Kodak just keep on killing popular slide films? It’s reasonable t o end Kodachrome’s life due to the complicated and high cost K-14 process, but unreasonable for Elite Chrome & Ektachrome.

I appreciate Kodak have new T-Max, Ektar and renewed Portra in the past few years, but I hate Kodak’s behavior keeps on killing slide films even Kodak don’t have much choices left in the market. Film users are get used to reasonable increase of price, but not accept Kodak’s action of just simply cut a product when it looks hard to make profit now. It time to change your mind on selling films.

We choose films is not just on quality approach. We enjoy hold the slides on hands to taste the pictures when I choose E-6 process, expect the unexpected colors & feels when I choose C-41 process.(xpro) We are all wish to help Kodak get over the difficulties, but you should not ignore customers voice, and keep on disappointing customers. Many film users will to help Kodak to get over the difficult time, but Kodak should let your supporters have different choices on the three main types of films: B&W, Negative, and the COLOR REVERSALS. Especially the COLOR REVERSALS become famous due to the promotion of LOMO culture and Cross Processing Method in these years. Kodak slides’ cross processing results are unique and no other brands’ slides can be replaced. Also, many new entering film users learn the power of standard E-6 processing effect, they choose to use more and more slide films.

In my point of view,
Elite Chrome EB3, ED3 and EBX have many users used form Cross Processing. Add Cross Process marks of the new package will attract more young people to use. Especially in some of the cities that is hard to find a E-6 lab. Also, the ED3 is in ISO 200, there are not much choices in the market and should me kept.

Ektachrome Series for processional market of course. E100G, E100GX and E100VS give natural or vivid results for E-6 users. Fuji’s RVP and RDP looks so different from them. Also, E100VS’s cross process results are so nice that many people choose for cross process even it has a higher price.

Besides, with reference to Fujifilm’s success of Natura Classica / Klasse S/W Camera, Kodak can product one to two compact camera, with a little manual (EV+/-, Flash Off) and A-Mode control, together with 1:2.8 aperture, I’m sure there will be another impact on the market. As you ends digital camera’s production, the main business that consumer market knows about Kodak will be just Films and Photo Output service. Make it again, even with not a large amount, the market will be welcomed. I am sure I will be one of them.

KEEP SLIDE FILMS PRODUCTION, make one or two film camera models to attract people’s eyes to bounce back in analogue business – Kodak’s origin, Kodak’s root.

A film photographer,
cwyeung

請大家給柯達一封信、一席話，為底片的未來出一分力吧！

照片用Kodak正片拍的

written by cwyeung on 2012-03-06 in #lifestyle #c41 #ebx #ektachrome #e6 #kodak #e100g #cross-process #e100vs #elite-chrome #e100gx #eb3 #ed3