Lomography began with a fateful encounter in the early 1990s...
...when two students in Vienna, Austria, stumbled upon the Lomo Kompakt Automat – a small, enigmatic Russian camera. Mindlessly taking the shot from the hip, and sometimes looking through the viewfinder, they were astounded with the mindblowing photos that it produced – the colours were vibrant, with deep saturation and vignettes that framed the shot – it was nothing like they had seen before! Upon returning home, friends wanted their own Lomo LC-A, igniting a new style of artistic experimental photography that we now know as Lomography!
Following the mania that ensued upon the introduction of Lomography, they flew to St. Petersburg to work out a contract for the worldwide distribution of this fantastic little camera. Soon, the 10 Golden Rules was set up as a guide to this analogue movement, followed by exhibitions, world congresses, parties, installations, collaborations, and events. New products, films, and accessories were developed, and Lomography.com served as the communication hub for Lomographers worldwide. At the same time, Lomography Gallery Stores were put up worldwide.
Today we are a globally active organisation dedicated to experimental and creative visual expression, a playful combination of lo-tech and hi-tech, and a cultural institution involved in commercial photographic and design company. We are dedicated to the unique imagery and style of analogue photography, and will continue to contribute to its development!
1982 › LOMO LC-A 的誕生 — 亦即所有故事的開端
有一天，一個蘇聯國防及工業大臣的得力助手 Igor Petrowitsch Kornitzky，忽然將一部日本製的隨身相機放在他同事 Michail Panfilowitsch Panfiloff 的桌上，而他正是當時主管蘇聯 LOMO 和光學工廠的重要人物，Panfiloff 小心奕奕的測試這部相機，
發現它擁有高質素的玻璃鏡片，而且光原敏感度極高，並擁有堅固的外殼，他發現這部小玩意擁有很多有趣的可能性，於是，他們便向在俄羅斯聖彼得堡的 LOMO PLC 工廠訂購生產，成功製造了一個改良版本的 Cosina CX-1，亦同時宣佈第一部 LOMO LC-A 正式面世！
1984 › LC-A 的誕生
LOMO LC-A 在 1984 年開始進行大量生產，當時有 1200 人製造相機。
初時每月只生產 1100 部相機供應俄羅斯市場，及後，LC-A 熱潮席卷全國，還傳至其它共產黨國家，如波蘭、捷克及古巴。
1991 › 重新發現
在一個風和日麗的下午，有一群來自維也納的學生在布拉格四處遊覽，碰巧跟 LOMO LC-A 在一間懷舊相機老店遇上，然後他們便開始以各種奇怪姿勢拍照。
回到維也納以後，他們便沖洗底片，相片的效果奇怪得來又異常的漂亮，他們身邊的親戚朋友，甚至陌生人來打探這相機的來源，並想親身擁有一部 LC-A 相機！
1992 › The birth of the Lomographic Society International
Interest in the mysterious Soviet jewel was rapidly growing, and the Lomography founders resorted to carrying out daring backpack raids to Russia in order to satisfy the demand for more and more of these fantastic LOMO LC-A cameras.
It was this year that the decision was finally made to found the Lomographic Society International (LSI) once and for all. During the summer, the legendary “10 Golden Rules of Lomography” were written and later published in the ‘Wiener Zeitung’ newspaper along with the revolutionary “Lomography Manifesto” on November 5th. Shortly after this, the Vienna City Council provided the LSI with an empty house on Breitegasse in the city’s 7th district, which would soon act as a base for all Lomographic operations!
It was here that the very first Lomography exhibition was held. At the exhibition, 700 LOMO LC-As were sold and one of the LSI’s most defining features was born – the LomoWall!
1994 › Lomo 網站正式啟動；在紐約和莫斯科的展覽；柏林首個 Lomographic 大使館
Lomography 在這一年進註全球化的網路世界，建立了 www.lomo.com。
於同年亦在紐約和莫斯科首次舉辦展覽，以巨型 LomoWall 裝飾這兩大城市，展出充滿繽紛色彩的 Lomographs。不久以後，Lomo 在柏林成立首個大使館。
1996 › 為未來作好準備
在 LC-A 受歡迎情度日漸增加之際，在俄羅斯的生產商決定暫停 LC-A 的生產。
我們英勇的「Lomo戰士」便決意飛往在俄羅斯的 Lomo 光學工廠，與他們進行談判，終於成功地說服工廠的主管和當時的市長 Vladimir Putin 讓 LC-A 繼續生產！
1997 › 在馬德里舉行首個 World Congress
lomo.com 改革後變成 lomography.com，新網站內包含了網上銷售、社群網上互動、特別企劃、活動和服務，還有 WorldArchive，展出一系列來自不同國家的Lomographs與大家分享。而首個全球會議在馬德里舉行，並在場內建造了一幅長達120米的 LomoWall，Lomo 牆上展出了35,000多張 Lomographs！
而首個全球會議在馬德里舉行，並在場內建造了一幅長達 120 米的 LomoWall，Lomo 牆上展出了 35,000 多張 Lomographs！
1998 › Photokina
Lomographic Society International 在全球規模最大的攝影大會 Photokina 推出 4-lensed Actionsampler，這部外形趣怪的塑膠相機，功能在於它能在一張 35mm Lomograph 連續捕捉 4 個影像，一出即馬上成為全場焦點！
Lomographic Society International 在全球規模最大的攝影大會 Photokina 推出 4-lensed Actionsampler，這部外形趣怪的膠相機，功能在於它能在一張 35mm Lomograph 連續捕捉4個影像，一出即馬上成為全場焦點！
2000 › 推出第一部由 Lomography 內部研製的相機 – Supersampler；Lomoraphy 網上社群互動正式展開
Lomography 生產 Supersampler，首次由設計、生產至擁有專利權也一手包辦的一部相機，Supersampler 是一部集不同鏡頭於一身的相機，可以連續拍攝四個全景的畫面在同一張照片中出現。
至於 lomography.com 方面，一個全新有趣的社群網上互動正式開始，其中一個就是 LomoHomes，這是一個平台讓會員把相片放在這裡和製造屬於自已的 LomoWalls，在那個時候來說，可說是一個非常新穎的網站，讓你自由地上載相片！
2001 › 維也納開設首間 Lomography shop
那年的夏季，全球首間 Lomography shop 開設於維也納 Vienna MuseumsQuartier 的 Kunsthalle（意思是現代藝術館）內，裡面包含了整幅牆的 Lomographs，這正是早期的 LomoWalls，並售賣一系列來自全球各地的創新產品和整個 Lomographic 產品系列，還有舉行有關 Lomography 的工作坊和其它活動。
2002 › Lomography World Congress
This was the year that Vienna played host to the Lomography World Congress displaying beautiful Lomo shots from across the globe.
2003 › 首個 Sidekick TPE bag，為 Lomography fashion 打開序幕
除了有關攝影的產品外，Lomography 還出產了第一個 Sidekick TPE bag，這是設計用來放你心愛的相機和菲林，甚至一部小型手提電腦，這個袋子正是推動 Lomography fashion 的頭炮，其它產品如 t-shirts、袋、相機袋和其它配件，已陸陸續續加入了這時裝部門。
2004 › 在中國舉行首個 Lomography 全球大會；首個最龐大規模的 LomoWall！
前所未有最大型的 LomoWall 在中國舉行首個 Lomography 全球大會時展出，在那一整個星期，整個北京也被色彩鮮豔的 Lomographs 所包圍，還舉行了一連串精彩的活動！
2005 › Fisheye 相機
Lomography 正式推出一部令攝影界吃驚的全球首部隨身的「魚眼」相機 – Fisheye，研製出在一張 35mm 的相片裡，出現近乎 180 度圓形「魚眼」扭曲效果，這給人一個最方便和最容易的方法去試「魚眼」效果！
2006 › LC-A+
Lomography 改良了俄羅斯原裝的 LC-A，全新推出 LC-A+。
這部相機在中國製造，但鏡頭仍可選擇由俄羅斯製造，LC-A+ 保留了以往受人喜愛的質素 – 強烈的對比和濃烈的顏色，當然還有簽名式的四角漸暈效果，除此以外，還加上了令人驚喜的最新功能 – 多重曝光按扭和提供限於 LC-A+ 用的有趣配件！
2007 › Diana+ 的誕生；香港、首爾及巴黎 Lomography Gallery Store 正式開幕；與樂隊 White Stripes 合作；於倫敦舉行全球大會
The Lomographic Society International 重新出產來自 60 年代 medium-format 的經典 Diana 相機，推出 Diana+，增加了更多功能，蘊藏了更多創意元素。
於 2007 年間，在香港、首爾及巴黎的 Lomography Gallery Stores 盛大開幕。Lomography 全球大會亦在倫敦舉行，並與人氣樂隊 White Stripes 合作，推出 Limited Edition “Jack” Holga 和 ”Meg” Diana+ 相機。
2008 › 推出 Lubitel+；在德國科隆的 Photokina 舉行 “The Future is Analogue” 展覽；推出 Redscale 底片和 Lomo X-Pro 底片；The LC-A BIG BOOK 的誕生
繼以往再版相機的成功，Lomography 再推出另一部令人期待的相機 – Lubitel+，這是給我們重新粉飾過的雙鏡面 Lubitel。2008 年是忙碌的一年，Lomography 宣佈於德國科隆的 Photokina 舉行 “The Future is Analogue” 展覽，展出一幅覆蓋由牆到地的大型 LomoWall，瞬間成為全場焦點。此外，我們在場內進行調查，從社群內收集有關意見、相機的喜好及數位與 analogue 風格對比的意見，收集得來的資料日後用來評估未來 Lomography 的動向。
此外，同場介紹了一本重型書籍 – The LC-A BIG BOOK，這書記載了 LC-A 背後的心路歷程，還輯錄了從世界各地收集得來最好的 Lomographs。而另一方面，Lomography 首次推出兩款底片，包括 Lomography X-Pro film 和 Lomography Redscale film，兩款底片能夠輕易做出 E-to-C（cross processing）和 redscale 的攝影效果。
2009 › 新網站正式啟用；設立紐約 Lomography Gallery Store；推出 Diana+ Instant Back+；與 Colette 合作，這年最新情況
全新的 Lomography.com 網站正式啟用，以一個全新形像示人和加入了更多讓社群互動的部份、比賽、有關文章和一些重要的資訊，全都是有關 Lomography 和 analogue 攝影，讓數碼與 analogue 攝影拉近距離。
這年，紐約 Lomography Gallery Store 正式開幕！而 Diana+ 更是攀上高峰的一年，榮幸地與世界知名的巴黎潮流商店 Colette 合作製成 "Dianalogues: Through A Woman’s Lens" Book 和 Special Edition 相機。Lomography 還推出了 Diana Instant Back+，把原裝的 Diana+ 相機變成一部即影即有相機
Lomography celebrated the iconic Lomo LC-A+ camera that started it all, with the release of the LC-A+ 25th Anniversary and a South Korean-designed ‘No Nukes’ limited edition! The international exhibition, the Diana World Tour, also set sail this year, with the aim of sharing the very best vignetted square-shots and great parties with Lomographers across the globe.
This was also the year that Lomography ventured into the world of film. We released our very own 35mm X-Pro film this year, a sign of more to come.
2010 › "10 Prophecies for the Analogue Future" at the Photokina, Sprocket Rocket, Spinner 360, Website redesign
2010 will be remembered as the year Lomography ensured that the future would remain analogue once and for all! We took the Cologne Photokina by storm yet again, spreading analogue love and announcing our “10 Prophecies for the Analogue Future”!
The revolutionary Spinner 360° was launched and was quickly awarded the European Consumers Choice Award! Lomography unleashed the time-travelling Sprocket Rocket in October, the first analogue camera dedicated entirely to sprockets! In celebration of the Lomo LC-A+ that started it all, two limited editions were created: the LC-A+ White & the LC-A+ Gold.
Lomography also set about ensuring that the future was film by producing more of our own! We released a whole range of 120 and 35mm format films including special redscale and X-Pro films. Also in this year, 10 groups of film-fanatics from around the world teamed up to join the great LC-A Race – a race from the four corners of the globe back to the LSI headquarters, armed with only with a GPS, a notebook and an LC-A+!
The lomography.com website was relaunched once again, with brand-new features and an improved online experience for our expanding global community! We launched localised versions of the website for Canada, Taiwan, Thailand, Korea, China, the UK and Italy, as well as opening nine new gallery stores worldwide! The Diana World Tour continued to bring breath-taking squares and fun-packed parties to Lomographers all over the globe!
2011 › Get Ready to Shoot, Lomography Times Square Exhibition and Tons of New Releases
We're already busy making sure that 2011 will be the best ever year for Lomographers across the world.
In February, we set about spreading the analogue love with three heart-meltingly beautiful special camera editions – the "Love is in the Air" Diana Mini, the "Take My Heart" Diana F+ and the "I Love LOMO" Fisheye 2. In this same month we also launched the stunning "Ready to Shoot" camera cases. In March, the Lomography fashion range was extended again with the release of seven brand-new T-shirt designs.
April was the month in which the LomoLab landed in both the UK and the USA and later in the month we released another three special camera editions to commemorate the Golden Week in Japan - the "Jiyu" Diana Mini, the "Kirameki" Diana F+ and the "Shiawase" Fisheye 2. We also pledged to make a donation to the Red Cross of Japan with the purchase of each of these cameras.
From April 11th to May 3rd, the people of Hong Kong celebrated everything analogue with the incredible Lomography Times Square Exhibition. 100,000s of people turned out to discover and explore an enormous LomoWorldMap made up of thousands of Lomographic pictures and a collection of four giant, interactive cameras including the Sprocket Rocket, Diana F+, Fisheye 2 and a Lubitel. It was at this exhibition that we announced the launch of the brand-new Hong Kong City Guide and a special edition White Sprocket Rocket to celebrate the event!
In May, we unleashed the world’s widest compact camera, the Lomo LC-Wide; the latest innovation in the LOMO legacy.
Following in June was the lovable La Sardina camera with four unique designs, El Capitan, Fischers Fritze, Sea Pride and Marathon – as well as a brand-new Lomographic flash, Fritz the Blitz. We then gave the much-loved Sprocket Rocket a vibrant and colourful makeover with the four Superpop! editions.
In July we set to spreading the analogue love further with the launch of the limited edition LC-A+ Russia Day. We also made a big step in securing the future of film with the release of our brand-new 35mm Earl Grey and 120 Lady Grey B&W films. We launched the 336-page Lomography City Guide Berlin this month; the biggest City Guide so far!
In September we gave the Diana F+, Diana Mini and Fisheye 2 a colorful makeover with the release of the 6 special monochrome editions. It was also a great month for the future of film with the release of our Lomography X Tungsten 35mm film and our new black and white films, Lady Grey 120 and Early Grey 35mm.
In October the La Sardina family grew by six when we launched 4 beautiful plastic pattern editions with accompanying Photo Accordions and 2 caviar-inspired metal editions.
In November, we launched one of the most exciting innovations of the year – the world’s first Lomographic movie camera the LomoKino – adding a whole new dimension to analogue photography. It was also the month that the Fisheye One got a brand-new all black makeover and we launched three of the most glamorous camera editions so far, the Gold Diana F+, Diana Mini and Fisheye 2.
2012 › More Analogue Surprises Await!
2012 was a hugely exciting year for all things Lomography. We launched a whole host of exciting cameras and started a big celebration for our 20th anniversary.
In February, we started a year-long series of competitions with the State of Virginia in the USA and even launched a special edition ‘Virginia is for Lovers’ La Sardina Edition. But that wasn’t our only collaboration with a special place in Lomographers’ hearts; in the same month, we launched the La Sardina Seoul Edition in partnership with the City of Seoul in South Korea.
In May with went movie mad. To start with, we launched an exciting new LomoKino MUBI Edition camera in collaboration with the online movie platform MUBI. This very special edition featured the signature of the Palme D’Or winning director Apichatpong Weerasethakul. Apichatpong also made a brand new movie which used the LomoKino which premiered at our party at Cannes film festival!
In May we announced that Lomography were re-introducing 110 film to the world! This film format had been out of production since 2009 and it was a pleasure to bring it back in style with the launches of Orca B&W 110 film and Tiger CN 110. We then followed this up by producing our very first 110 format cameras, the Fisheye Baby 110 and Diana Baby 110 (you can find out more about them on our dedicated 110 photography site).
As 2012 was an awesomely exciting year for the UK and London particular, we took the opportunity to have all kinds of fun. Firstly, we introduced the world to our new La Sardina The Guvnor Edition, then we launched the fabulous London City Guide and hosted a huge LomoWall of photos at the Museum of London!
In July we took our interest in the world of DIY to new heights as we produced the La Sardina DIY Edition. We then asked designers from around the world to decorate their very own La Sardina cameras as part of the La Sardina Wardrobe.
Then, in September, we demonstrated our ever-inquisitive nature by producing a huge survey about how the worlds of analogue and digital are involved in Lomographers’ lives. The survey was answered by over 5000 people from 82 countries and produced some very interesting results. You can view the data as an infographic on our Analogue vs Digital site.
We left what many would say was the biggest and best news of the year until October. It was in this month that we announced the launch of the Belair X 6-12, the world’s first medium format 6x12 auto-exposure camera. News of the Belair launch was made even sweeter in December when we launched 2 Russian-made Belairgon lenses for the camera produced by lens specialists Zenit.
And if all this wasn’t quite enough, it also happened to be the year when we reached the ripe old age of 20! That’s right, Lomography started all the way back in 1992 – But even though we are 20, we still feel fresh as a fiddle! We celebrated our anniversary by taking a look back at some of our highlights on our 20th Anniversary Site.